Contents:
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Overview
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Dynamics and distribution of target actions
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Impressions
To open this page, click on Online presence in the menu, then choose Overall indicators.
Attention!
The data is displayed for the latest available 30 days by default. Analytics in the catalogs will be available in 5 days. E.g., if today is 16.02, the latest available data will be for 11.02. Learn more about filters here.
Overview
In Overview block of this section, you can find the following for all companies:
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The number of all impressions of the cards on the catalogs.
For the Google catalog, this field displays the sum of the following parameters:-
Experiences (reviews and ratings left) about the company on Google Maps on desktop devices.
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Company impressions in Google Search on desktop devices.
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Company impressions in Google Maps on mobile devices.
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Company impressions in Google Search on mobile devices.
Attention! Several impressions by a unique user during one day are counted as one impression.
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Interactions: a number of searches for routes, calls, site visits, etc.
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Conversion rate: percentage of interactions to impressions.
Dynamics and distribution of target actions
Dynamics and distribution of target actions block shows the graph, as well as summary of all calls, site visits, built routes and others (for example, number of bookings, food orders) for all companies per each day/week/month of the selected period.
- х axis shows dates in the selected period.
- у axis shows the number of site visits/calls/routes/others.
To learn the exact number of site visits/calls/routes/others for a certain day, hover the cursor over the column in the diagram corresponding to the selected date.
To make an interaction not appear on the graph, you should click on it.
The summary under the graph shows the number of site visits/calls/routes/others for the whole period.
Others, total field displays:
- For Google catalog - a number of messages/bookings/food orders/clicks for viewing or interaction with the menu contents received in the business profile. Multiple clicks of a unique user within the same day shall be counted as one action.
Impressions
Impressions block displays a graph with the total number of impressions for all companies per each day/week/month of the selected period.
- х axis shows dates in the selected period.
- у axis shows the number of impressions.
To learn the exact number of impressions per certain day, hover the cursor over the dot on the graph corresponding to the selected date.
You can learn more about Synchronization at platforms here.