Reviews analysis section
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      Comparison with competitors

      Contents:

      In comparison of the analysis of reviews with competitors, you can understand:

      • Which indicators are better for your brand, and which ones are better for the competitor's brand?
      • What indicators do you need to work on to improve the company's rating?
      • What are users talking about in reviews?
      • What words are often found in your brand's reviews, and what are those of a competitor's brand?
      • Who has a better sentiment of reviews?

       

      How to set up a comparison with competitors in the reviews analysis?

       


      You can configure the compare with competitors mode in the Filters window.

      In this mode you can use all available filters: by rating, sentiment, sources, etc. Detailed information on setting up filters can be found here.


      Attention! If several competitors are connected for comparison, then in this mode you can compare your company/brand only with one competitor at a time. If it is necessary to make a comprehensive comparison, then first you need to look at the comparison with one competitor, and then change the filters to another competitor and look at the comparison with them.

       

       

      How to set up a comparison between your specific location and a competitor's location?

       

      To compare one of your locations with a particular competitor's location, first select the desired location in the top filter. You can find more information about this filter here.

      • If you have set filters for Country, Region, and City, then only locations matching the selected filters will be available in the competitor company list. For example, if you select a Region and filter one location, all companies from that Region will be displayed in the competitor list.
      • If you filter one of your locations using the Company name or Branch code, then the competitor companies will be displayed from the same city as the filtered location.

       

       

      Then, in the side filter section, activate the Comparison with competitor option by checking the box. In the fields that appear, select the relevant competitor and their specific location. The company selection field allows you to search for the required location by address. After setting this up, click Apply to start the comparison.

       

       


      Main indicators

       


      After setting up the Compare with Competitor filter, in the Reviews Analysis page header you can view a table with indicators of your brand and competitor’s brand. 

      The Difference column shows the difference between each indicator of your brand and the competitor’s brand:

      • The difference marked in red shows that your indicator is worse than the competitor’s indicator.

      • Green means that your index is better than your competitor’s 

      Metrics:

      • Total number of reviews - the number of reviews in BrandWizard for the selected period.
      • Reported - the number of complaints submitted regarding reviews during the selected period.
      • Edited by users - the number of reviews that were changed by users during the selected period.
      • With answer - the number of reviews with a reply during the selected period.
      • Response delay - the average time taken to respond to reviews from the BrandWizard Personal Account during the selected period. Attention! If a competitor does not respond to reviews via the BrandWizard Personal Account, the Response delay field will not display data for them. Instead, a dash will be shown.
      • Removed by users - the number of reviews that were deleted during the selected period.
      • Average rating - the average rating of reviews in BrandWizard for the selected period. Attention! Deleted reviews are not included in the calculation.

       

       

      Distribution of reviews by country and region

       


      This section presents maps of countries and regions to compare your brand and a competitor’s brand. 

      You can read more about the distribution of reviews by country and region here.

       


       

      Content of reviews

       


      This section presents diagrams of your brand and competitor’s brand, which show:

      1. The number and proportion of reviews with text (displayed in dark color)

      2. The number of reviews without text (displayed in light color)

      You can read more about the content of the reviews here.

       


       

      Sentiment distribution

       


      This section presents diagrams showing the sentiment of reviews of your brands and the competitor’s brand. 

      You can read more about the sentiment of reviews here.

       


       

      Distribution of reviews by time and sentiment for the selected period

       


      This section presents a graph comparing the number of reviews of your brand and a competitor’s brand for a certain period. 

      You can read more about the distribution of reviews by time and sentiment here.


       

      Tag cloud

       


      In this section, the tag cloud of your brand and the competitor’s brand cloud are presented for comparison.  You can read more about the tag cloud here.

      By clicking on a word from the competitor brand's tag cloud, you will be directed to the Search by reviews subsection for the selected competitor. You can learn more about this here.

       

       

      Sources for the selected period

       


      This section presents a table of reviews analysis by source for your brand and competitor’s brand. You can read more about the sources here.

       


       

       

      Top 5 companies

       

      In this section, you can compare the top 5 of your companies by the number of reviews with competitor companies.

       

       


      Comprehensive comparison of reviews

       


      This diagram shows brands comparison by several factors:

      • Number of reviews.

      • Average rating.

      • Response time.

      • Number of reviews with an answer.

      • Number of negative reviews.

      • Number of positive reviews.

       

       

      When you click on any brand, the unselected brand will be displayed on the chart. For instance, when you click on a competitor’s brand, your brand is displayed on the chart. 

       

       

      Under the diagram main indicators for comparison are shown: 

      • Brands.
      • Rating — the average rating of companies over the selected period.
      • Locations total.
      • Reviews total — the total number of reviews left during the selected period.
      • Reviews per location — the arithmetic mean of reviews left per location during the selected period.
      • Replied reviews — the count of responded reviews during the selected period.
      • Response delay — the average time taken to respond to reviews during the selected period.
      • Sentiment — the review tone scale over the selected period.
      • Tonality index — the difference between the proportions of positive and negative reviews. Calculated as: (number of positive reviews / total reviews) * 100 – (number of negative reviews / total reviews) * 100.
      • NPS — the difference between the percentage of positive and negative reviews. In our case, it is calculated as: ((number of reviews with a rating ≥ 4.5) – (number of reviews with a rating ≤ 3)) / total reviews.
        Important: The calculation of reviews with a rating ≤ 3 also includes reviews with a rating of 0.
      • Top source — the source where the most reviews have been left.

       

       

      You can learn about comparing the review analysis with another time period further.