Reviews analysis section
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      Comparison with competitors

      Contents:

      In comparison of the analysis of reviews with competitors, you can understand:

      • Which indicators are better for your brand, and which ones are better for the competitor's brand?
      • What indicators do you need to work on to improve the company's rating?
      • What are users talking about in reviews?
      • What words are often found in your brand's reviews, and what are those of a competitor's brand?
      • On what topics do reviews from your brand and competitor's brand write more?
      • Who has a better sentiment of reviews?

      How to set up a comparison with competitors in the reviews analysis?


      You can configure the compare with competitors mode in the Filters window.

      In this mode you can use all available filters: by rating, sentiment, sources, etc. Detailed information on setting up filters can be found here.


      Attention! If several competitors are connected for comparison, then in this mode you can compare your company/brand only with one competitor at a time. If it is necessary to make a comprehensive comparison, then first you need to look at the comparison with one competitor, and then change the filters to another competitor and look at the comparison with them.


      Main indicators


      After setting up the Compare with Competitor filter, in the Reviews Analysis page header you can view a table with indicators of your brand and competitor’s brand. 

      The Difference column shows the difference between each indicator of your brand and the competitor’s brand:

      • The difference marked in red shows that your indicator is worse than the competitor’s indicator.

      • Green means that your index is better than your competitor’s 



      Attention! If the competitor does not reply to the reviews in BrandWizard personal account, no data will be displayed in the field Average response delay. A dash will be displayed instead.



      Distribution of reviews by country and region


      This section presents maps of countries and regions to compare your brand and a competitor’s brand. 

      You can read more about the distribution of reviews by country and region here.



      Content of reviews


      This section presents diagrams of your brand and competitor’s brand, which show:

      1. The number and proportion of reviews with text (displayed in dark color)

      2. The number of reviews without text (displayed in light color)

      You can read more about the content of the reviews here.



      Sentiment distribution


      This section presents diagrams showing the sentiment of reviews of your brands and the competitor’s brand. 

      You can read more about the sentiment of reviews here.



      Distribution of reviews by time and sentiment for the selected period


      This section presents a graph comparing the number of reviews of your brand and a competitor’s brand for a certain period. 

      You can read more about the distribution of reviews by time and sentiment here.



      Tag cloud


      In this section, the tag cloud of your brand and the competitor’s brand cloud are presented for comparison. 

      You can read more about the tag cloud here.


      Sources for the selected period


      This section presents a table of reviews analysis by source for your brand and competitor’s brand. You can read more about the sources here.



      Top 5 topics


      This section presents two tables where you can see which topics are covered in reviews of your brand and the client’s brand. 

      You can read more about the top 5 topics here.


      Comprehensive comparison of reviews


      This diagram shows brands comparison by several factors:

      • Number of reviews.

      • Average rating.

      • Response time.

      • Number of reviews with an answer.

      • Number of negative reviews.

      • Number of positive reviews.



      When you click on any brand, the unselected brand will be displayed on the chart. For instance, when you click on a competitor’s brand, your brand is displayed on the chart. 



      Under the diagram main indicators for comparison are shown:

      • Brands.

      • Rating.

      • Number of locations.

      • Number of reviews.

      • Average number of reviews per location.

      • Number of reviews with an answer.

      • Average response time.

      • Sentiment.

      • Top source (the source with the biggest amount of reviews).




      You can learn about comparing the review analysis with another time period further.