Reviews analysis section
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      Aspects

      In this article, you will learn about the following information:

      Aspects in reviews are specific features, topics, or elements of a product/service that are mentioned in the review text. They enable a more precise understanding of what the user liked or disliked. Aspects are stored as automatic tags.

      • Identifying the strengths and weaknesses of a product or service based on the sentiment index dynamics for specific aspects (for example, "Service," "Parking").
      • Quickly monitoring changes in sentiment for individual aspects over time, as well as assessing the impact of promotional campaigns or process changes.
      • Comparing aspects with your own and competitor companies to understand which areas require improvement or adjustment.

      To access the analysis of aspects, in the menu, click Review Analysis and select Keywords and Topics.

       

       

      Then, click on the Aspects section.

       

       

       

      How to set a period for displaying charts and comparing data?

       

      All analytics on the page are provided depending on the period set in the calendar:

      • You can choose standard periods: day, week, 30 days, month, quarter
      • You can specify a custom period by selecting dates in the calendar

      Attention! The analytics provides data excluding the current and previous days. This approach allows for more accurate analysis and comparison based on stable and established metrics, excluding the influence of recent changes.

       

       

      You can also compare periods. To do this, first select the desired period in the first calendar field, then in the other field, select another period.

       

       

      You can use the side filter by clicking on the filter icon. More information about it can be found here.

       

       

       

      Tone index dynamics by aspects

       

      The sentiment index is a metric that reflects the difference between the share of positive and negative reviews. It is calculated as follows:

      (Number of positive messages / Total messages) * 100 minus (Number of negative messages / Total messages) * 100

      Above the chart, there is a list of aspects marked with different colors. The chart displays the dynamics of the sentiment index change for each aspect over the selected period:

      • Along the x-axis — dates of the period.
      • Along the y-axis — sentiment index value.

       

       

       

      List of aspects

       

      This block provides the opportunity to analyze the number of aspects across Negative, Neutral, and Positive reviews. This helps to identify areas that need improvement or adjustment. Each column can be sorted ascending or descending, making it easier to compare and prioritize aspects.

       

       

       

      Review count distribution by aspects

       

      This chart visually shows the distribution of sentiment reviews across different aspects. It helps to determine which aspects have predominately negative or positive reviews and take timely measures to improve or adjust these areas:

      • Along the x-axis — the number of reviews.
      • Along the y-axis — the aspects themselves.

       

       

       

      Tone index

       

      This chart allows for comparing the sentiment index between aspects, visually highlighting areas where improvements are needed. Such analysis helps to focus efforts on aspects with more negative sentiments, increasing overall customer satisfaction.

       

       

      You can learn more about the competitor comparison further.