Facts from reviews are now available in 2GIS (URBI). Now you can know what people say about the company without reading all the reviews.The facts are available in 2GIS (URBI) in Reviews tab in the selected company card.
They help you quickly understand the main thing. Suppose, a client chooses a coffee shop and learns information about it. The client goes to Reviews tab and sees all the key facts: for example, “lavender raf”, “nut plombir” and “fast service”. Thus, the client can make a choice without careful reading of dozens and hundreds of reviews.
The facts are available for organization of three areas: Eating, Auto and Beauty. They made the reviews easier to navigate. If you click on a specific fact, the service will only show those reviews where it is mentioned. It's easier to clarify details and find out something important. For example, by selecting the fact "excellent craftsman," you can understand who the clients of the beauty parlor write about.
The facts are recalculated every day by the algorithm, taking into account new reviews.
They are available in the online version and 2GIS (URBI) mobile app for iOS and Android - it's convenient to browse the feed on the go, so you can select the best of the nearest establishments in a matter of seconds.
How can the facts be influenced?
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Via responses to the reviews. A quality response to a review often makes the client want to not only correct the rating, but even rewrite the text of the review. This can be achieved if the company responds well to a negative review and takes action to solve the client's problem (improve service, talk to employees if the review concerns them, etc.).
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Useful tags to the negative feedback in the card are also a force. Although the proportion of reviews with a positive rating may actually be higher, the negative ones can often have a lot of marks Helpful from the clients. Card algorithms increase the priority of reviews confirmed by other users.
This can be rectified by increasing the number of positive reviews. BrandWizard's Feedback Generation service can help with this. Thus, by encouraging clients to leave reviews via QR codes, negative reviews will go only to a personal account, and positive ones will be published on the cards at once.