Contents:
How to download a report in xlsx format can be found here.
The download will be sent to your email. If you downloaded the report for multiple catalogs at once, you can switch to the table with the desired service by clicking on the corresponding tab at the bottom of the report.
For the Google catalog, the following data fields will be presented:
- Date - dates for which the data is presented.
- impressions_mobile_search - the number of company impressions in Google search results on mobile devices.
- impressions_mobile_maps - the number of company impressions in Google Maps on mobile devices.
- impressions_desktop_search - the number of company impressions in Google search results on desktop devices.
- impressions_desktop_maps - the number of company impressions in Google Maps on desktop devices.
- website_clicks - the number of clicks to the website.
- call_clicks - the number of clicks to "call".
- direction_requests - the number of routes built to the company.
- bookings - the number of clicks on "booking".
- food_orders - the number of clicks on "order food".
- conversations - the number of messages received in the business profile.
Multiple clicks/views made by a unique user within one day are counted as a single action.
Yandex
The following data fields will be presented in the Yandex directory:
- Date - dates for which the data is presented.
- show_org - total number of organization impressions, as described below.
- show_org_websearch - organization impressions in Yandex Search: web version.
- show_org_webmaps - organization impressions in Yandex Maps: web version.
- show_org_ru_yandex_navi - organization impressions in Yandex Navigator: mobile application (Android).
- show_org_ru_yandex_maps - organization impressions in Yandex Maps: mobile application (Android).
- show_org_ru_yandex_traffic - organization impressions in Yandex Maps: mobile application (iOS).
- show_org_ru_yandex_mobile_navigator - organization impressions in Yandex Navigator: mobile application (iOS).
- show_org_profile - total number of organization profile impressions, as described below.
- show_org_profile_websearch - organization profile impressions in Yandex Search: web version.
- show_org_profile_webmaps - organization profile impressions in Yandex Maps: web version.
- show_org_profile_ru_yandex_navi - organization profile impressions in Yandex Navigator: mobile application (Android).
- show_org_profile_ru_yandex_maps - organization profile impressions in Yandex Maps: mobile application (Android).
- show_org_profile_ru_yandex_traffic - organization profile impressions in Yandex Maps: mobile application (iOS).
- show_org_profile_ru_yandex_mobile_navigator - organization profile impressions in Yandex Navigator: mobile application (iOS).
- site - total number of site clicks, as described below.
- site_websearch - go to site in Yandex Search: web version.
- site_webmaps - go to site in Yandex Maps: web version.
- site_ru_yandex_navi - go to site in Yandex Navigator: mobile application (Android).
- site_ru_yandex_maps - go to site in Yandex Maps: mobile application (Android).
- site_ru_yandex_traffic - go to site in Yandex Maps: mobile application (iOS).
- site_ru_yandex_mobile_navigator - go to site in Yandex Navigator: mobile application (iOS).
- call - total number of clicks on Call, as described below.
- call_websearch - click on Call in Yandex Search: web version.
- call_webmaps - click on Call in Yandex Maps: web version.
- call_ru_yandex_navi - click on Call in Yandex Navigator: mobile application (Android).
- call_ru_yandex_maps - click on Call in Yandex Maps: mobile application (Android).
- call_ru_yandex_traffic - click on Call in Yandex Maps: mobile application (iOS).
- call_ru_yandex_mobile_navigator - click on Call in Yandex Navigator: mobile application (iOS).
- route - total number of clicks on Build route, as described below.
- route_websearch - build route in Yandex Search: web version.
- route_webmaps - build route in Yandex Maps: web version.
- route_ru_yandex_navi - build route in Yandex Navigator: mobile application (Android).
- route_ru_yandex_maps - build route in Yandex Maps: mobile application (Android).
- route_ru_yandex_traffic - build route in Yandex Maps: mobile application (iOS).
- route_ru_yandex_mobile_navigator - build route in Yandex Navigator: mobile application (iOS).
- cta - total number of clicks on Call to Action buttons, as described below.
- cta_websearch - call to action in Yandex Search: web version.
- cta_webmaps - call to action in Yandex Maps: web version.
- cta_ru_yandex_navi - call to action in Yandex Navigator: mobile application (Android).
- cta_ru_yandex_maps - call to action in Yandex Maps: mobile application (Android).
- cta_ru_yandex_traffic - call to action in Yandex Maps: mobile application (iOS).
- cta_ru_yandex_mobile_navigator - call to action in Yandex Navigator: mobile application (iOS).
2GIS
The following data fields will be presented in the 2GIS catalog:
- Date - dates for which the data is presented.
- Impressions | recovery - the number of branded impressions when a user specifically searched for that brand.
- OpenCard | recovery - the number of company card openings when a user found the company through a specific brand query.
- ClickSite | recovery - the number of clicks on the website in the card when a user found the company through a specific brand query.
- OpenPhotoGallery | recovery - the number of photo gallery openings in the card when a user found the company through a specific brand query.
- OpenSocials | recovery - the number of clicks on social networks in the card when a user found the company through a specific brand query.
- BuildRoute | recovery - the number of routes built to the company when a user found the company through a specific brand query.
- Call | recovery - the number of clicks on the call button in the card when a user found the company through a specific brand query.
- Impressions | discovery - the number of company impressions when they were found not through a specific brand query, but through some other query, for example, a pizzeria.
- OpenCard | discovery - the number of company card openings when a user found the company not through a specific brand query, but through some other query, for example, a pizzeria.
- ClickSite | discovery - the number of clicks on the website in the card when a user found the company not through a specific brand query, but through some other query, for example, a pizzeria.
- OpenPhotoGallery | discovery - the number of photo gallery openings in the card when a user found the company not through a specific brand query, but through some other query, for example, a pizzeria.
- OpenSocials | discovery - the number of clicks on social networks in the card when a user found the company not through a specific brand query, but through some other query, for example, a pizzeria.
- BuildRoute | discovery - the number of routes built to the company when a user found the company not through a specific brand query, but through some other query, for example, a pizzeria.
- Call | discovery - the number of clicks on the call button in the card when a user found the company not through a specific brand query, but through some other query, for example, a pizzeria.
- Impressions | other - the number of company impressions from sources like "Opened a branch from the list of organizations in the building," "Opened a branch from the map," etc.
- OpenCard | other - the number of company card openings when a user found it from sources like "Opened a branch from the list of organizations in the building," "Opened a branch from the map," etc.
- ClickSite | other - the number of clicks on the website in the card when a user found it from sources like "Opened a branch from the list of organizations in the building," "Opened a branch from the map," etc.
- OpenPhotoGallery | other - the number of clicks on the photo gallery in the card when a user found it from sources like "Opened a branch from the list of organizations in the building," "Opened a branch from the map," etc.
- OpenSocials | other - the number of clicks on social networks in the card when a user found it from sources like "Opened a branch from the list of organizations in the building," "Opened a branch from the map," etc.
- BuildRoute | other - the number of routes built to the company when a user found it from sources like "Opened a branch from the list of organizations in the building," "Opened a branch from the map," etc.
- Call | other - the number of clicks on the call button in the card when a user found it from sources like "Opened a branch from the list of organizations in the building," "Opened a branch from the map," etc.
The following data fields will be presented in the Facebook catalog:
- Date - dates for which the data is presented.
- page_impressions - the total number of page impressions for the company.
- page_impressions_unique - the number of unique page impressions for the company. Multiple page views to a user are counted as one impression.
- page_impressions_paid - the number of page impressions through advertising.
- page_impressions_organic - the number of page impressions only "organically," i.e., any views except through advertising.
- page_total_actions - the total number of actions on the page.
- page_cta_clicks_logged_in_total - the total number of clicks on the call-to-action button on the page from logged-in Facebook users.
- page_cta_clicks_logged_in_unique - the number of unique clicks from logged-in Facebook users on the call-to-action button on the page. Multiple clicks from one user are counted as one.
- page_call_phone_clicks_logged_in_unique - the number of unique clicks from logged-in Facebook users on the "Call" button. Multiple clicks from one user are counted as one.
- page_get_directions_clicks_logged_in_unique - the number of unique clicks from logged-in Facebook users on the "Get Directions" button. Multiple clicks from one user are counted as one.
- page_website_clicks_logged_in_unique - the number of unique clicks from logged-in Facebook users on the call-to-action button "Go to website." Multiple clicks from one user are counted as one.