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      Dashboard | Current information about your business

      In this article, you will get acquainted with the following information:

      This page displays all the basic and up-to-date information about the company, the latest updates, reviews left, downloads of photos and publications with the ability to go to the appropriate section of the personal account for further work.

       

      On the Current information about your business page, you can find out:

      • Main information about the company.
      • How to add story to the Yandex card?
      • The level of completion of the card and its rating in the main catalogs.
      • Status of data submission for your companies.
      • Percentage of overall synchronization for the company and for each catalog separately.
      • Companies on the map and statistics for them over the last 30 days.
      • Recommendations to optimize company cards, increase customer loyalty and ratings in cards, and improve positions in search results.
      • Statistics on collected reviews from catalogs and responses to them.
      • Statistics on published products and prices in Yandex and Google catalogs.
      • Statistics on the last 30 publications.
      • What are the last 10 photos collected from catalogs?
      • Distribution of reviews over the past year by rating.
      • Company visit statistics over the week by Google catalog.
      • What were the last actions taken in the company cards?
      • Statistics on auto-responses for the last 30 days.
      • Summary of the company's online presence (card views, target actions, conversion).
      • A list of search queries for which your company appears in the results, as well as the number of impressions for each of them.

      To navigate to the section, click on Dashboard in the personal account menu.

       

       

      Main information about the company

       

      If only one company is added to the personal account, then, at the top of the page, the following information will be displayed:

      • Company name and address.
      • License validity date (until when it is active).
      • Date of creation.
      • Company rating.
      • Number of reviews. To access the section for analyzing reviews, click on Company reviews. The Reviews section will open. More details about this page can be read here.
      • Card fullness.
      • Information that needs to be added to the card to improve its completeness. This block may display the following data:
        • Additional categories - if less than 3 categories are mentioned.
        • Phones - if less than two phone numbers are mentioned.
        • Payment methods - if less than one payment method is mentioned.
        • Logotype - logotype is missing.
        • Cover - cover is missing.
        • Description - description is missing.
        • Photo gallery - if less than two photos have been added to the gallery.
        • Social network link: Facebook, Instagram, Viber, WhatsApp, Telegram, LinkedIn, YouTube, Twitter.

          To add this information, click on the Edit button. The Edit Company page will open. More details about this page can be read here.

       

       

       

      How to add story to the Yandex Card?

       

      You can add history to the Yandex card. More details about this can be found here.

       

       

       

       

      Summary of companies

       

      If more than one location is added in the personal account, Summary of companies will be displayed at the beginning of the page:

      • Green icon shows the number of opened companies.
      • Orange icon shows the number of temporarily closed companies.
      • Red icon shows the number of companies closed forever.

       

       

       

      Companies on the map

       

      If from 2 companies are added to your personal account, then a map with locations will be displayed on the page. There are buttons for zooming in and out of the map in the upper left corner.

      When you click on the pin of a certain location, a window opens where the following is displayed:

      • Company name and branch code.
      • Address.
      • Rating.
      • Number of reviews.
      • Statistics for the last 30 days by catalog:
        • Number of all displays (by category and by brand).
        • Acrions is the number of targeted actions (route search, calls and site visits).
        • Conversion is the percentage of targeted actions to displays.

       

       

       

      General synchronization

       

      The General Sync section will be displayed on the page if more than one company has been added to the personal account. Here you will be presented with the statuses:

      • The Synchronized status shows how many pages with the data of your company have already been uploaded to the resources of partner companies. If you click on this button, you will see a list of sites with which synchronization has been carried out.Attention! Timing of synchronization differs depending on the site. Information on timing of synchronization can be found here.
      • The Sent status shows pages with updated data that have been sent to resources, but are still being processed by the site. Soon they will also go into the Synchronized status and will become visible to users. Attention! When you click on Sent, the Sources page will open, where the number of companies in these statuses may not match. The reason for this is that in addition to catalogs, there are also navigators, which are displayed in a separate tab.



      • The Action Required status means that data on your branches have not been added to some sources. It is necessary to bind the company. You can read more about the binding of companies to Google, Facebook here.
      • The Confirmations - shows how many companies require confirmation (to enter the code received via SMS or phone call).

      Click one of the statuses to open the page Sources. Find more about this section here.

      In this block, you can also find the overall data synchronization for each catalog, the average synchronization percentage across all online services, and view the navigators to which the company data has been sent.

       

       

       

      Synchronization with main sources and the company's card rating on maps

       

      If only one company has been added to the personal account, then instead of the General Synchronization section, the sections Synchronization with main sources and the Company card rating on maps will be displayed on the page.

      In the Synchronization with main sources block:

      • The status Synchronized is displayed when the location is linked to the catalog.
      • The status Data Sent is shown when the company's data has been sent to the sources, is under moderation, or requires confirmation.

      If there is a checkmark next to the Yandex catalog, it means that the company is confirmed in the catalog. If there is no checkmark, the company needs to be confirmed. More details on how to confirm a company in Yandex can be found here.

      In the Yandex catalog, if the company is not confirmed, the message Are you the owner of this organization? will be displayed. However, this message also appears when the organization is not connected to Priority Placement and when the profile completeness is less than 90%. The completeness of the profile is directly related to the icon Information confirmed by the owner. More information about this icon can be found here. After obtaining it, the message Are you the owner of this organization? will change to Information verified by owner.

      In the Company card rating on maps block, the rating for the three main catalogs will be presented: Google, Yandex, and 2GIS (URBI). If there is no rating for the location in any of the sources, it will be absent.

       

       

       

      Recommendations for optimizing company listings

       

      In this section, you will be offered recommendations for optimizing company cards:

      • Check and update data - it is recommended to verify the information about locations, as the data has not been updated for more than a month.
      • Leave answers to the latest reviews - reply to customer reviews from the past week. Responding to reviews and encouraging customers to leave positive feedback influences the company's star rating.
      • Answer customer questions - respond to questions left in the past week. These actions affect customer attitudes towards the company.
      • Update photos in cards - check the photos in the location cards in the catalogs, as the gallery photos have not been updated for more than 3 months. Current photos can help customers accurately find the company.
      • Add a descriptions to company cards - add descriptions to companies where they are missing. A filled-out location description improves the card's position in search results. Both short and long descriptions are checked. If you have only one of them, this recommendation will also be displayed. More information about the company description can be found here.
      • Specify more than 3 categories in cards - the more categories in the company card, the better the positions in search results.
      • Synchronize cards - link companies to catalogs. If locations are not synchronized, their data will not be updated, and reviews from catalogs will not be collected.

      Depending on the recommendation, you can view the number of companies that need information updates, the number of new unanswered reviews and questions, as well as the catalogs to which companies are not linked. To implement the recommendations, you can immediately go to the necessary section.

       

       

      If you do not want to see a particular recommendation, you can hide it by clicking on the icon in the upper right corner. A window will open with a field to select the time period during which the recommendation will not be displayed. Choose how long to postpone it: 7 days, 1 month, or 3 months. Then click on Postpone.

       

       

      Hidden recommendations can be viewed. To do this, scroll down to the last recommendation and click on Show postponed.

       

       

      To restore a postponed recommendation, click on the return icon. The recommendation will immediately reappear in the list.

       

       

       

      The last reviews collected

       

      This section shows the latest collected reviews.

      Each review displays the text of the review itself, the company in relation to which it was left and by whom, the rating, the date of sending and the number of responses left to it. In the section, you can see the number of all collected reviews and the number of unanswered reviews for the last 7 days.

      You can view all reviews and process them in the Reviews section. More details about this page are described here.

       

       

       

      Prices information

       

      In this section, you can view data on the uploaded products to the Google catalog.

      • If only one company has been added to the personal account, then this section shows which catalogs and how many products have been uploaded. 

      • If the company has several points, then the number of locations to which the goods were uploaded will be displayed on the right.

       

      You can upload product information to the catalogs on the Products and Prices page. More details about this process are described here.

       

       

      The last 30 posts sent

       

      In this section, you can view the names of the last 30 publications, the number of services to which they were sent and the date of publication.

      • If the posts have been deleted, they will be displayed in gray.
      • If the publications are valid, they are displayed in black.

      You can view all posts on the Posts page. More details about it are described here.

       

       

       

      The last 10 photos collected from catalogs

       

      This section displays the last 10 photos that have been collected from catalogs. Each photo shows the date of uploading and the source name.

      To view detailed information about a photo, you need to click on it. A photo viewing page will open in the Photo & Video section. More information about it can be found here.

       

       

       

      Location occupancy schedule

       

      The location occupancy schedule will be displayed on the page only if one company has been added to the personal account. In other cases, the schedule will not be displayed.

      This section displays the percentage of location occupancy on the Google catalog, depending on the time and day of the week.

      • The x-axis is the time with an interval of 3 hours.
      • Y-axis - the level of occupancy of the location as a percentage.

      In order to see the level of occupancy for a certain day of the week, you need to click on the desired day in the filters that are located above the graph.

       

       

       

      Distribution of reviews for the last year by rating

       

      On the diagram, you can see the number of reviews with a specific rating over the past year across all catalogs. To do this, hover the cursor over one of the segments.

      The color of the segments corresponds to a certain rating. The distribution of colors by rating and the percentage of reviews with a certain rating is displayed next to the diagram.

       

       

       

      Reviews summary

       

      In this section you can find out:

      • The number of reviews collected.
      • Average number of reviews per day.
      • The maximum number of reviews per day (displayed in brackets in the field Day average (Max.)).
      • The number of sources from which the reviews were collected.
      • The number of unanswered reviews.
      • NPS.
      • Positivity index.
      • Distribution of reviews by sentiment for a period.
      • Distribution of reviews by catalog for a period.

      You can learn more about what NPS and the positivity index are here.

      Attention! The total number of reviews may differ from the value in the Reviews section, as this summary does not account for reviews without text.

       

      Distribution of reviews by sentiment

       

      In the presented graph:

      • The x-axis is the months for the selected period.
      • The y-axis is the number of reviews per month with a distribution by sentiment (positive, neutral, negative).

      You can learn more about sentiments here.

      To find out the exact number of reviews and their sentiment (the number of negative, neutral and positive reviews) in a particular month, you need to hover the cursor over the column in the chart that corresponds to the selected month.

       

       

      Reviews distributing on the catalogs

       

      On the diagram, you can see the number of reviews left on a particular catalog over the past year. To do this, hover the cursor over one of the chart segments.

      The color of the segments corresponds to a specific catalog. The distribution of colors by source is displayed next to the diagram.

      You can find complete analytics of reviews in the Review Analysis section. More details about it are described here.

       

       

       

      Activity in cards

       

      The following notifications are displayed in this section:

      • The data in the catalog has been verified (the name of the catalog is indicated).
      • The changed data has been sent to the catalog (the name of the catalog is specified).
      • Collecting reviews from the card (specify the name of the catalog).
      • A new photo has appeared in (the name of the catalog is indicated).
      • A post has been published in (the name of the catalog is indicated).
      • The company data in the personal account has been changed.
      • The company data has been changed via the feed.

      The notifications indicate the date and time period of the action performed: verifying/changing data, collecting reviews, the appearance of a new photo, etc.

      • The New photo has appeared and Collecting reviews from the card notifications show the number of new photos/reviews.
      • The remaining notifications indicate the number of locations in which actions have been performed.

      To update the activity, click on the icon in the upper right corner.

       

       

       

      Summary of auto replies

       

      This section shows the number of available auto replies and how many auto replies have been spent in the last 30 days.

      It also shows how many auto-replies are available for each user, who can create and edit rules for them.

      You can configure the operating rules on the Auto-Replies page. More details about this are described here.

       

       

       

      Online presence summary

       

      In the section Online presence summary, you can find the number of impressions of the cards to the users, number of target actions (site visits, built routes, calls), conversion, as well as dynamics of these indicators for 30 available days by the catalogs Google Business Profile, 2GIS (URBI), Facebook. There are graphs in the block on which you can find impressions and target actions for a certain day of the period.

      Attention! Conversion is the percentage of target actions to impressions.

       

       

       

      Popular searches

       

      This section shows a list of phrases on which your company is shown in the output, as well as number of impressions on each of them.

      The block displays up to 10 most popular phrases of the previous month.

      Attention! In the first 8 days of the month, data for the month before last will be displayed if it has not yet been collected for the last month. That is, if today is October 1-8 and the data for September has not yet been collected, the results for August will be shown.

       

       

      You can find out how to add a history to the Yandex card here.