Reviews analysis section
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      Card Ratings

      In this article, you will get acquainted with the following information:

      To navigate to the page, you need to click on Review Analysis in the menu and select Card Ratings from the dropdown list.

       

      Key features for rating analysis

       

      This page provides information on the changes in the ratings of company cards in the directories of Google Maps, Yandex Maps, and 2GIS (URBI).

      The filtering and sorting mechanisms offer the following capabilities:

      • Flexibly set periods for generating reports.
      • View changes in card ratings over a period.
      • View the overall dynamics of ratings over a period, with the ability to sort companies that have fallen, risen, or remained unchanged in the rating during the selected period.
      • Download a report in .xlsx format for further detailed study or work in Excel.

      Attention! The rating will be displayed from the moment companies are linked to the catalogs. The rating for previous dates will not be displayed.

      How to set a period for generating reports/charts?

       

      All analytics on the page is provided based on the period set in the calendar:

      • You can choose standard periods:  week, 30 days, month, quarter.
      • You can set a custom period by selecting dates in the calendar.

      30 days filters data on the page for the last 30 days.
      Month filters data for the last calendar month.

       

      Changes in ratings over a period

       

      Information is provided in a convenient table listing all locations by 3 key platforms. The following data is available:

      • Rating at the beginning of the period - Before column.
      • Rating at the end of the period - After column.
      • Change in rating over the period - After column.

      To find the necessary location, use the search function in the table header.

       

       

      Next to the rating in the Yandex catalog, a blue checkmark may appear - this is a sign that "Information is verified by the owner". It is awarded to companies whose representatives regularly update information in their profile. Users see it next to your company's name on Yandex Maps and in the Yandex search results page. You can read more about it here.
       

      How to filter companies by rating changes?

       

      NOTE

      Regularly monitor the changes in company ratings to understand:

      • Which locations in the directories should be prioritized and improved.
      • Which companies are leaders, and their metrics can serve as benchmarks for others.

      To filter companies:

      • Click on the filter icon.
      • Select the criterion: rating dropped, rating increased, rating unchanged.
      • Click OK.

       

      Chart of rating dynamics over a period

       

      The rating dynamics chart presents historical data on rating changes over the selected period set in the calendar (described above).

      To see the chart for a location's rating, click on the “+” in the relevant row of the table. The chart will be displayed for all 3 platforms.

      • The x-axis shows the dates for the selected period.
      • The y-axis shows the rating value.

       

      How to download a report in .xlsx format?

       

      To export the statistics on card ratings, click on Download report in the upper right corner of the section. The requested report will be sent to you in .xlsx format to the email address specified in your profile.

      Attention! The NPS report is calculated without considering deleted reviews. You can learn more about NPS here.

       

       

      You can find out about the Reviews Generator page further.