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What are additional links in Google?

Some Google search results offer links that are called additional. These links help users quickly navigate to the pages they are interested in on a particular site. Google systems analyze the structure of links on the site to find shortcuts that speed up the process of finding the right information.

Attention! Your content may look different in search results.

 

 

Additional links appear only if they may be useful. If the site structure does not allow Google algorithms to detect the sections corresponding to the query, the links will not be shown.

What are the recommendations for working with additional links?


Currently, additional links are added automatically. Google is constantly improving the algorithms designed to work with them, and in the future plans to optimize them in accordance with the wishes of site owners. However, there are a number of recommendations that can improve the quality of additional links right now:

  • The text of the title in the Title and Page Title sections should be brief, informative, and also correspond to the subject of the page on which it is located.

  • The structure of the site should be thought out so that users can easily navigate it. All pages dedicated to the same topic should contain a link to the key pages on this topic.

  • The text of the internal links should be brief and correspond to the content of the sections to which you can exit using such links.

  • The content on the site should not be repeated.

If you don’t want an additional link to the page to appear in the search results, delete this page from your site or use the noindex tag.