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      What are the rules for location names?

      Content:

      • What are the naming rules for the Google catalog?

      • What are the naming rules for the Yandex catalog?

      • What are the naming rules for the OSM catalog?

      To provide data to catalogs, the name under which the trademark is registered must be used. Companies without a registered trademark  should be guided by the following catalog rules:

      What are the naming rules for the Google catalog?


      The company name should not contain the following:

      • Marketing text.

      Unacceptable: Trust, the most reliable bank, Cleopatra: live beautiful.

      Acceptable: Trust, Cleopatra.

      • Branch codes.

      Unacceptable: Apricot: 2872.

      Acceptable: Apricot.

      • Mark of a registered trademark.

      Unacceptable: Burger King®.

      Acceptable: Burger King.

      • Words written entirely in capital letters (if they are not abbreviations) or containing extra spaces. Except when such spelling is part of the name of the organization. Confirmation may be a certificate of registration of a trademark or the charter of an organization.

      Unacceptable: SUBWAY.

      Acceptable: Subway, METRO Cash&Carry.

      • Information on the opening hours (including whether the store is currently open).

      Unacceptable: Sbarro (round the clock)

      Acceptable: Sbarro, 

      • Phone numbers and website URLs, if they are not part of the company name used in its branches and marketing materials.

      Unacceptable: Express Taxi 1-100-999-9999, www.example.com.

      Acceptable: Express Taxi, 

      • Special characters (for instance, %&$@/") and legal terms, if they are not used to refer to your company offline.

      Unacceptable: Walmart, 10% discount , LLC “Capital”

      Acceptable: Walmart, Capital

      • Information on goods or services, if it is not part of the company name used in its branches and marketing materials, or the name of the company’s division. You can read more on the divisions of the companies here. You can specify information on your products and services using categories.

      Unacceptable: Pharmacy “Old Doctor”

      Acceptable: Old Doctor

      • Information on location (for instance, the name of a city, district, or street), if it is not part of the company name used in its branches and marketing materials. The name should not contain an address and directions on travel.

      Unacceptable: Papa John's at Wilanowska; 

      Acceptable: Papa John's

      • An indication that the object is located on the territory of another organization (even if your company is part of it).

      Unacceptable: Bank Pekao ATM (in Atrium International)

      Acceptable: Bank Pekao ATM.

      What are the naming rules for the Yandex catalog?


      1. In titles, the first word, proper names, and brand names are capitalized. Writing titles in all capital letters (Caps Lock) is not allowed, except in cases where it concerns abbreviations (e.g., MoMA, LSE) or decorative capital letters that are not abbreviations (e.g., AAA-Motors).

        All words in titles that are partially or fully written in Latin script or transliterated from Latin (e.g., Alice Carroll, Mad Hatter, Central Mall) should also be capitalized, except when the brand uses lowercase letters (e.g., acme, aLice).

        Capital letters are allowed in the middle of a title if the company uses a complex abbreviation (e.g., AliceElectroService, Horns&Hooves), except in cases where there are two or more consecutive capital letters (e.g., HornsANDHoves is not allowed).
      2. Titles should be written without quotation marks. Features of specific languages are permitted.

        The short title should fit within 55 characters, except in separately agreed cases where 75 characters are allowed.

        The main title is recommended to be up to 100 characters long, as this will look optimal in Maps (longer titles require agreement).
      3. The title should not include the organizational and legal form (LLC, JSC, etc.). For example, LLC Alice Carroll will be displayed as Alice Carroll in Yandex Business.
      4. The title should not contain the type of activity of the company. For example, the title Restaurant Alice will be published as Alice. Words and phrases such as "dealer," "authorized dealer," "official service," "partner," "special representative," "branded store," and "official center" are also not allowed in the title.

        Exceptions to this rule:
        • If the type of activity is logically inseparable from the name of the object (e.g., Ensk Medical Center).
        • If the proper name of the object is a toponym (e.g., Driving School Ensk) or an adjective derived from a toponym (e.g., Ensk Meat Processing Plant).
        • If there are similarly named component companies in the same building or area (e.g., Hypermarket Alice, Restaurant Alice or AutoBestseller, Futur, multi-service and AutoBestseller, Futur, used cars).
        • If there is no suitable category in the list of proposed categories, then the type of activity in the title serves to clarify a narrow specialization and is written before the proper name without abbreviations (e.g., Capsule Hotel Alice).

          In the short title, the type of activity is omitted in any case (e.g., Alice).
      5. In general, the name from the owner or the sign is set as the main title. The short title can either be a shortened version of the main title (e.g., Waldorf Kindergarten Alice → Alice) or duplicate it (e.g., Doctor Smith → Doctor Smith).
      6. The official legal name of the company is entered in the field on the Details tab: Legal name of the company — for legal entities, full name — for individual entrepreneurs.
      7. The company decides independently what to indicate as the name — the type of activity or the proper name of the company.

        If there is no proper name, and only the legal name containing the owner's or employee's name exists, then the type of activity should be written as the main title, and the official name should be entered in the corresponding fields. The field for the main title should not include full names, except in cases where the name (surname) is part of the proper name (e.g., main title Studio of Manicure Alice Carroll, short title Studio of Manicure Alice Carroll, legal title Individual Entrepreneur Smith A.).
      8. If the company does not have a proper name but has a number or letter as an identifier, both the type of object and its number/letter should be indicated in the Name field (e.g., Driving School No. 2).
      9. Working hours and company statuses ("we opened," "former," "temporarily closed," "not operating," "abandoned," etc.) cannot be added to the title.

        Exception — the status "under construction." It can be added to the names of large business centers, shopping centers, residential complexes, and stadiums that are under construction. Note that the status "under construction":
        • should be indicated after the proper name of the company in parentheses, for example, BC Alice (under construction);
        • is only allowed to be added to the title when creating a new profile in Yandex Business — the status cannot be added to the title of an already existing profile;
        • requires additional approval — moderators will check everything and inform whether it can remain in the title.
      10. The title must not include any supplementary advertising text. This includes when the main title is supplemented with:
        • the name of the product, country of manufacture (Alice, children's books by English authors);
        • advertising slogans (Alice — Territory of Natural Cosmetics);
        • a list of goods or services (Real Estate Agency, appraisal, sale, rental);
        • additional clarifications about the goods (Alice, aquarium and terrarium store);
        • indications of actions related to the type of activity if this action is expressed by a verb (it is not allowed to say Laying parquet, Buying scrap, Stretching ceilings; it is allowed to say Construction and finishing works, Scrap buying, Stretch ceilings);
        • names of popular brands if the company is not an office or franchisee (Internet connection Acme, Repair aLice, Delivery Cheshire Cat);
        • words like "sale," "discounts," "cheap," "wholesale and retail," etc.

          However, a title that naturally mentions one product is allowed (Fashionable Windows, Enskaya Cosmetics).
      11. The title must not contain emojis (ideograms).
      12. The use of profanity is not allowed. This includes:
        • obscene or vulgar language (an obscene expression in which letters are partially or completely replaced with asterisks or other symbols is considered obscene if it can be read and understood by native speakers);
        • statements aimed at inciting hatred or hostility, as well as degrading the dignity of a person or group based on gender, race, nationality, language, origin, religion, or belonging to any social group;
        • partial or full mentions of companies prohibited by the legislation of the country of placement;
        • ambiguous words and abbreviations if they fully or partially copy the names of prohibited companies or obscene words.
      13. For private specialists, the main and short titles must include the specialty, surname, and initials of the specialist. Examples:
        • Notary Smith I.
        • Insurance agent Smith I. (mentioning the names of official insurance companies by private insurance agents is not allowed, for example, Insurance agent AliceKarrollstraha Smith — not allowed)
        • Representative Acme Smith I.
      14. The use of the words "network," "company," and "firm" is not allowed except when it is part of the company's own name. The phrases "Group of companies" and "Holding" can be used if the legal entities are connected by economic subordination.
      15. Features of names by type of activity:
        • If a company does not have its own name and is designated only by its type of activity, has a narrow specialization, or cannot be clearly described by a category, then the main name is set as the company's specialization or main type of activity (Shoe Repair, Key Making, Zipper Repair, Baggage Payment Counter). In this case, specialization is preferred over the main type of activity (Key Making is preferred over Metal Repair).
        • If the company name includes a list of services, either a generalized standard name is used (Repair Workshop instead of Repair of refrigerators, televisions, washing machines, household appliances), or the first service mentioned in the list (Chandeliers instead of Chandeliers, sconces, floor lamps, lights). If one of the services is highlighted on the company's sign, it is preferable to set it as the main name.
      16. Toponyms in names deserve special attention:
        • A toponym can be included in the main name if:
          • the name consists only of a toponym;
          • the toponym is an integral part of the name (for example, Stars Ensk — if the toponym is removed from the name, its meaning changes);
          • the toponym forms an adjective that is part of the company's or brand's proper name (Ensky Meat Processing Plant, Ensky Dairy Plant, Ensky Sausages).
        • It is not advisable to indicate toponyms that are an addition to the proper name or clarification of the company's location (allowed Alice service, not allowed Alice-service Ensk Highway).
        • The name must not include information about the company's address or the metro station near which the company is located.
      17. Names of State Entities:
        • For state (budget) organizations, it is mandatory to fill in the Short Name field.
        • The full version of the name, including organizational and legal forms and lengthy bureaucratic terms, should only be entered in the Legal Data field.
        • In the names of state organizations in management, education, and healthcare, short toponyms are allowed. For example, "En District Hospital," "En Administration," "En Evening School" are permitted, but "Department of the Migration Service for the El Region in the Em District of the City of En" is not acceptable.
        • If an entity has a number (e.g., Kindergarten No. 967) and a proper name (e.g., Alice), both should be indicated in the signature (Kindergarten No. 967 Alice).
        • For companies located on large territories and having a complex structure (hospitals, universities, sanatoriums, sports, and commercial companies with established well-known names), there are separate naming rules for buildings:
          • If buildings of various categories are concentrated in one area (campuses, student towns, hospital towns, as well as territories of sanatoriums and boarding houses), then buildings, faculties, departments, and chairs are mainly indicated after the abbreviation or short name of the "parent company" in the main name, while only the name of the faculty or department with a capital letter goes into the short name. All buildings in the short name are also indicated with a capital letter.
          • If the buildings are far apart in different parts of the city, then the main name of the company (university, hospital, sanatorium) and the building (faculty, department, chair) must be indicated.
            For example: Smith University, Faculty of World Politics.
        • In the main name, all titles and professions of outstanding individuals are written in lowercase (ABC named after Professor I. Smith). In the short name, the named part, profession, or title should be omitted, and the word "named" can be shortened to "im." (im.); no space is needed between the initials of the first name and patronymic (ABC im. I.Smith).

          It is not necessary to decipher initials.

      Features of Certain Types of Activities:

      • Real Estate:
        • Sales offices of residential complexes are indicated in the format [Name of the Residential Complex, Sales Office] or [Name of the Developer, Sales Office].
      • Automotive:
        • In the names of car dealerships, words and expressions such as "dealer," "authorized dealer," "official dealer," "partner," etc., are not allowed.
        • In the names of car dealerships, only one car brand can be used. The format for the full name is: [Dealer Name], [Car Brand] or [Car Brand], [Dealer Name]. For example: Futur, AutoBestseller, or AutoBestseller, Acme. The format for the short name is always: [Dealer Name], [Car Brand]. Example: AutoBestseller, Acme.
        • In the names of organizations, it is prohibited to indicate toponyms. This is only permissible if there is a trademark confirming that this toponym is officially registered in the name of the organization. In the full names of car dealerships, the use of generalized (North, South) or colloquial (Varshavka, Kashirka) toponyms is allowed. In short names, toponyms are omitted. Full name: [Dealer Name], [Car Brand], [Toponym]. For example: AutoBestseller, Acme, Yakimanka. Short name: [Dealer Name], [Car Brand]. For example: AutoBestseller, Acme.
        • In the full name, the word "Center" (with a capital letter) can be used if there is a trademark confirming the registered name with this word. In the short name, the word "Center" is omitted. Full name: AutoBestseller Center, Acme. Short name: AutoBestseller, Acme.
        • The use of capital and lowercase letters in the brand name must correspond to their writing on the website auto.ru.
        • Using only capital letters in the company name is allowed after providing a trademark that explicitly protects this form of writing. The name in capital letters can be added in the full (main) name field. In short names (for the map signature), only the writing of words with a capital letter is allowed, followed by lowercase letters. For example: full name — AUTOBESTSELLER Center, Acme, Yakimanka; short — AutoBestseller, Acme.
        • To the full name, you can add the category "used cars" instead of or along with the brand when there are several companies with similar names nearby. For example: AutoBestseller, used cars.

      What are the naming rules for the OSM catalog?


      The company name should not contain the following:

      • Information on goods or services (category). Example: Gas Station, store

      • Information on location (street, shopping center). Example: KFC on Warszawa Centralna

      • Names in capital letters (Caps Lock), except for the abbreviation. Example: CARREFOUR EXPRESS

      • Names that contain the organizational and legal form. Example: Top Market LLC