In this article, you will get acquainted with the following information:
- How to set the period for data display?
- What statistics are presented on the page?
- How to download data on search queries?
To open this page, click on Online presence in the menu and choose Search phrases.
How to set the period for data display?
All analytics on the page are provided depending on the period set in the calendar:
- You can choose standard periods: month, quarter.
- You can set a custom period by selecting dates in the calendar.
Attention! The data on search phrases is presented for the past calendar month. In the first 8 days of the month, data for the month before last will be displayed if it has not yet been collected for the last month. That is, if today is October 1-8 and the data for September has not yet been collected, the results for August will be shown.
It is also possible to compare periods. To do this, click the button and select the period: previous year/period.
What statistics are presented on the page?
This section presents a list of phrases that users entered in the search on the Google and 2GIS (URBI) services and saw your company in the search results.
In the list, you can find the number of your company impressions per each search phrase for the selected period. In addition, yearly dynamics of impressions is displayed, i.e. when users entered the phrase to the search line and saw your company in the output more often. This graph does not depend on filters.
Attention! The data is sourced from business profiles of Google and 2GIS (URBI) services. In the BrandWizard personal account, the metrics from Google are displayed starting from 18 months prior to the activation date of the functionality. For 2GIS (URBI), the data is available starting from one month before the activation date of the functionality.
By clicking on plus next to the search phrase, you can see the number of impressions and yearly dynamics with a breakdown by sources.
How to download data on search queries?
On the page, you can download the search query statistics in .pdf format. To do this, click on Download pdf.
To download data in .xlsx format, visit the Online analytics - all catalogs page for all catalogs. More information about this can be found here.
Attention! Data on search queries is collected for the past calendar month. In the first 8 days of the month, data for the previous month will be displayed in your personal account if it has not yet been collected for the previous month. That is, if today is the 1st-8th of October, and the data for September has not yet been collected, the results for August will be shown. Therefore, if you had set a filter for the period for which the queries have not yet been collected when downloading the data, they will not be displayed in the export.
Learn more about Analytics of online presence by location page further.