This section presents a table where the following data is displayed:
- Search query is the user’s search query, as a result of which the company was displayed in the search output. Clicking on it will open the Analytics by queries page. More information about it can be found here.
- Date of pickup.
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Search, average - the average value of the position number and dynamics (how the indicator has changed to the previous collection) in the Google Web directory.
- Maps, average - the average value of the position number and dynamics (how the indicator has changed to the previous collection) on the Google map.
- Average position - the average value of the position number and dynamics (how the indicator has changed to the previous collection) in all sources.
Dynamics (how the indicator has changed to the previous collection) is displayed in the columns with position numbers in the output:
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The green arrow means that the position of the location in the key output has risen, and the number next to it - by how many points.
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The red arrow means that the position of the location in the key output has decreased, and the number next to it - by how many points.
How to create and edit rules with queries that trigger position tracking, you can find out further.