--- title: What are alternative names? description: Alternative names (keywords for the brand) - a set of words other than the company name (or 1 word) able to uniquely identify the company. Alternative names are necessary to search for companies on ma --- [Skip to content](https://help.brandwizard.io/knowledge/what-are-alternative-names#main-content) English Show submenu for translations ![logo2.png\]](https://help.brandwizard.io/hs-fs/hubfs/logo2.png?height=40&name=logo2.png) Open main navigation Close main navigation - English Show submenu for translations - [Go to brandwizard.io](https://brandwizard.io/) [Go to brandwizard.io](https://brandwizard.io/) Hello. How can we help you? - There are no suggestions because the search field is empty. 1. [Help Center](https://help.brandwizard.io/knowledge?hsLang=en) 2. [General questions about the service](https://help.brandwizard.io/knowledge/general-questions-about-the-service?hsLang=en) 3. [Creating and editing a company](https://help.brandwizard.io/knowledge/general-questions-about-the-service?hsLang=en#creating-and-editing-a-company) # What are alternative names? **Contents:** - [**What are alternative names for?**](https://help.brandwizard.io/knowledge/what-are-alternative-names#What_are_alternative_names_for) - [**What problems do they solve?**](https://help.brandwizard.io/knowledge/what-are-alternative-names#What_problems_do_they_solve) - [**What kind of problem can they create?**](https://help.brandwizard.io/knowledge/what-are-alternative-names#What_kind_of_problem_can_they_create) - [**How do alternative names work?**](https://help.brandwizard.io/knowledge/what-are-alternative-names#How_do_alternative_names_work) - [**How to use alternative names?**](https://help.brandwizard.io/knowledge/what-are-alternative-names#How_to_use_alternative_names) --- **Alternative names** (keywords for the brand) - a set of words other than the company name (or 1 word) able to uniquely identify the company. ---   ### **What are alternative names for?** Alternative names are necessary to search for companies on maps by a key feature if the company name has not been found. Alternative names are **not used** to improve the position in the search. The data on them are not sent anywhere, but are used exclusively to search for the right companies in catalogs.   ---   ### **What problems do they solve?** Search for the right company on the maps.   ---   ### **What kind of problem can they create?** A false positive connection with a company on the maps that is not related to the company you are looking for. For instance, if you specify the name of the shopping center where the point is located, then we will find the shopping center itself, and not the desired point.   ---   ### **How do alternative names work?** 1. **Search**. If the company is not found by name, search queries are built by changing the company name to alternative ones in turn, i.e. a separate request is made for each alternative name separated by a comma. 2. **Found Results Filter**. After the search results are returned, all the results go through the alternative names filter. This means that even if the search for the company name returned a result, the **Full Occurence** of the alternative name is checked in the results. A string with alternative names is divided by comma into separate altnames. Each altname is divided by a space into separate words. In order to consider that the company you are looking for is suitable, it is necessary that all the words from the altname are contained in the company name as is. This means that if you are looking for a **Custom car Belarus** company, and the search returns **custom car**, then the point will not be found. If **custom car** is specified in the alternative names, then the point will be considered suitable and the search for **custom car** will not be performed.   ---   ### **How to use alternative names?** The more words are contained in alternative names, the greater the accuracy threshold is set. But you can only specify up to 5 altnames. For instance, the presence of the name of a shopping center or street as an alternative name will lead to a false positive result. I.e. alternative names should not have words that are not related to the desired organization. For example, having the name of a shopping center or street as an optional brand name will result in a false-positive result. That is, optional brand names should not contain words that are not related to your organization. You can check possible names that may be referred to your company on the maps (Google, Yandex). This applies more to companies with a common name, such as an **Auto spare parts store**. At that, the alternative name should not duplicate the **Name**, since it makes no sense. Also, the case of letters is not taken into account. Therefore, it does not make sense to specify the altnames of RRB Bank and rrb bank. For the system, these are two similar altnames. Examples: **Company name:** Cargo Technology **Altnames**: cargo, карго. - [General questions about the service](https://help.brandwizard.io/knowledge/general-questions-about-the-service?hsLang=en#main-content) - [FAQ](https://help.brandwizard.io/knowledge/general-questions-about-the-service?hsLang=en#faq) - [Creating and editing a company](https://help.brandwizard.io/knowledge/general-questions-about-the-service?hsLang=en#creating-and-editing-a-company) - [Working with sources](https://help.brandwizard.io/knowledge/general-questions-about-the-service?hsLang=en#working-with-sources) - [Work with reviews](https://help.brandwizard.io/knowledge/general-questions-about-the-service?hsLang=en#work-with-reviews) - [Working with a Photo tool](https://help.brandwizard.io/knowledge/general-questions-about-the-service?hsLang=en#working-with-a-photo-tool) - [Google](https://help.brandwizard.io/knowledge/general-questions-about-the-service?hsLang=en#google) - [2GIS (URBI)](https://help.brandwizard.io/knowledge/general-questions-about-the-service?hsLang=en#2gis-urbi) - [Facebook](https://help.brandwizard.io/knowledge/general-questions-about-the-service?hsLang=en#facebook) - [Yandex](https://help.brandwizard.io/knowledge/general-questions-about-the-service?hsLang=en#yandex) - [API](https://help.brandwizard.io/knowledge/general-questions-about-the-service?hsLang=en#api) - [Where to start?](https://help.brandwizard.io/knowledge/where-to-start?hsLang=en) - [Dashboard](https://help.brandwizard.io/knowledge/dashboard?hsLang=en) - [My companies](https://help.brandwizard.io/knowledge/my-companies?hsLang=en) - [Create/Edit company in Personal account](https://help.brandwizard.io/knowledge/create-edit-company-in-personal-account?hsLang=en) - [Sources](https://help.brandwizard.io/knowledge/sources?hsLang=en) - [Review Center](https://help.brandwizard.io/knowledge/review-center?hsLang=en) - [Tags](https://help.brandwizard.io/knowledge/tags?hsLang=en) - [Auto-replies](https://help.brandwizard.io/knowledge/auto-replies?hsLang=en) - [Statistics](https://help.brandwizard.io/knowledge/statistics?hsLang=en) - [Reputation Analytics](https://help.brandwizard.io/knowledge/reputation-analytics?hsLang=en) - [Competitors](https://help.brandwizard.io/knowledge/competitors?hsLang=en) - [Reviews generator](https://help.brandwizard.io/knowledge/reviews-generator?hsLang=en#main-content) - [QR Codes](https://help.brandwizard.io/knowledge/reviews-generator?hsLang=en#qr-codes) - [Analytics](https://help.brandwizard.io/knowledge/reviews-generator?hsLang=en#analytics) - [Promo codes](https://help.brandwizard.io/knowledge/reviews-generator?hsLang=en#promo-codes) - [Questionnaires](https://help.brandwizard.io/knowledge/reviews-generator?hsLang=en#questionnaires) - [Questions & Answers](https://help.brandwizard.io/knowledge/questions-answers?hsLang=en) - [Photo & Video](https://help.brandwizard.io/knowledge/photo-video?hsLang=en) - [Presence analytics](https://help.brandwizard.io/knowledge/presence-analytics?hsLang=en) - [Reviews widget](https://help.brandwizard.io/knowledge/reviews-widget?hsLang=en) - [Store locator](https://help.brandwizard.io/knowledge/store-locator?hsLang=en) - [Multichat](https://help.brandwizard.io/knowledge/multichat?hsLang=en#main-content) - [Where to start?](https://help.brandwizard.io/knowledge/multichat?hsLang=en#where-to-start) - [Adding inboxes](https://help.brandwizard.io/knowledge/multichat?hsLang=en#adding-inboxes) - [Conversations](https://help.brandwizard.io/knowledge/multichat?hsLang=en#conversations) - [Contacts](https://help.brandwizard.io/knowledge/multichat?hsLang=en#contacts) - [Settings](https://help.brandwizard.io/knowledge/multichat?hsLang=en#settings) - [Reports](https://help.brandwizard.io/knowledge/multichat?hsLang=en#reports) - [Additional features](https://help.brandwizard.io/knowledge/multichat?hsLang=en#additional-features) - [Posts](https://help.brandwizard.io/knowledge/posts?hsLang=en) - [Duplicates & Fakes](https://help.brandwizard.io/knowledge/duplicates-fakes?hsLang=en) - [Products & Prices](https://help.brandwizard.io/knowledge/products-prices?hsLang=en) - [Plans & Limits](https://help.brandwizard.io/knowledge/plans-limits?hsLang=en) - [Profile](https://help.brandwizard.io/knowledge/profile?hsLang=en) - [Users](https://help.brandwizard.io/knowledge/users?hsLang=en) - [Account settings](https://help.brandwizard.io/knowledge/account-settings?hsLang=en) - [Groups of companies section](https://help.brandwizard.io/knowledge/groups-of-companies-section?hsLang=en) - [Notifications settings](https://help.brandwizard.io/knowledge/notifications-settings?hsLang=en) # BrandWizard brandwizard.io Help Center Copyright © 2026, BrandWizard