In this article, you will find the following information:
In the Overview section, you can add history to the Yandex directory. Make sure that this source is verified. You can find out how to do this here.
Attention! If you have multiple brands, you need to create the same story multiple times, selecting each brand separately. This is how the functionality works due to business logic and Yandex's limitations.
There are rules for publishing stories. The text and key phrases in the story should be meaningful and informative, and links should lead to the company's website or social media page. In the story, you cannot use:
- Slang, rude, and colloquial expressions.
- Profanity.
- Insults, threats, aggressive calls, instigations to cruelty or violence.
- Materials that create a negative attitude towards norms of behavior, goods, services, or other companies.
- Shocking and repulsive content.
- Pornographic materials.
- Political calls and propaganda.
- Inaccurate information and knowingly false statements.
- Words or phrases of tragic themes.
- Personal data.
- Yandex brand.
- Advertising of certain topics:
- Products and services related to causing harm to humans or property.
- Goods and services prohibited by law.
- Weapons and related goods.
- Without a clear definition of the advertising object: a product or service.
- Programs and services for boosting ratings on social networks, spam mailing, anonymizers, and ad-blocking programs.
- Providing transportation as advertising structures, as well as services for converting vehicles into such structures.
- Job offers where the nature of the activity is unclear.
- Cryptocurrency and actions related to it.
- Distance selling of jewelry.
- Alcoholic beverages.
- Dietary supplements presented as medicines.
- Tobacco products, smoking accessories, and related accessories.
File requirements for the story:
- File format: JPG or PNG.
- Image resolution: from 100 × 68 to 5000 × 5000 pixels.
- Maximum file size: 10 MB.
- Recommended aspect ratio: 9:16.
- Number of photos in each story: up to 10.
- Maximum number of stories for upload: unlimited.
- Maximum number of stories for display: the last 10 uploaded.
How to create a story?
To create a story, click on the corresponding field on the page.
In the opened window, select the desired companies from the list and click Next. Closed companies will be absent from the list; you cannot send a history to them.
To select all companies, click Choose all.
Attention! This button will be unavailable if you have multiple brands. You need to create the same story multiple times, selecting each brand separately. This is how the functionality works due to business logic and Yandex's limitations. You can select a brand in the All Brands filter.
In the right column of the list, an icon of the Yandex catalog will be displayed. If it is shown in gray color, it means that it needs to be configured to send the history. To do this, go to the Account Settings section. More information can be found here.
To find the desired company, you can use the search field by name or address, as well as filters by brands and groups.
You can view the already selected companies to understand which locations are still missing. To do this, check the box for Show only selected companies.
If the necessary companies were sorted in the top filter, they can be selected by clicking on Select from common filter. More information about this filter can be found here.
Then in the window, click or drag files to the upload area.
File requirements:
- File format: JPG or PNG.
- Image resolution: from 100 × 68 to 5000 × 5000 pixels.
- Maximum file size: 10 MB.
- Recommended aspect ratio: 9:16.
- Number of photos in each story: up to 10.
- Maximum number of stories for upload: unlimited.
- Maximum number of stories for display: the last 10 uploaded.
In the next window, all your uploaded slides will be displayed.
You can add a button to them. To do this, click on the corresponding slider.
To use one button for all slides, check the box.
Next, enter the button text.
Then specify the link that users will go to when clicking the button.
To upload another slide, click on the plus.
To swap slides, click on the desired one and hold the left mouse button, then drag it left or right.
To delete a slide, click on the desired one, then press the corresponding button.
Click Next.
A window will open, where enter the story title in the field.
By default, the cover will be selected from the slide, but you can upload another one. To do this, click on the corresponding button and choose the desired file.
If you want to select a cover from another slide, simply click on it.
After all settings, click Publish.
Attention! The story will be published after moderation in the catalog (2-4 hours).
How to add/remove companies for story publication?
You cannot change the links, buttons, and images of the story. However, you can change the companies for publication. To do this, click on the story.
A window will open where you can delete the story, view its status, and see which companies it has been published for. To add/remove companies, click on Edit.
In the opened window, select the desired companies from the list (or uncheck them) and click Next. Closed companies will not be included in the list, and the story cannot be sent to them.
Learn more about My companies page further.