In this article, you will get acquainted with the following information:
- How to set the period for displaying data?
- What statistics are presented on the page?
- How to download online presence analytics data by locations?
To open this page, click on Online presence in the menu, then select Location Analytics.
How to set the period for displaying data?
Attention! By default, the data is presented for the last 30 available days. Analytics for directories become available after 5 days. So if today is 16.02, the latest available data will be for 11.02. More information about filters can be found here. This section presents a table with performance analytics for each company and directory.
You can choose the period for which you want to view location statistics. To do this, click on the field and select the dates.
What statistics are presented on the page?
In this section, there is a table with analytics metrics for each company and catalog. You can view the following data:
- Card impressions.
- Conversion (%) is the percentage of targeted actions to displays.
- Calls.
- Website visits.
- Routes.
- Others. In this field:
- For the Google directory, it shows the number of messages/bookings/food orders/clicks to view or interact with menu content obtained in the business profile. Multiple clicks by a unique user within one day are counted as one action.
- For the 2GIS directory, it shows gallery opening events and transitions to social networks.
How to download online presence analytics data by locations?
To download data in .xlsx format, visit the Online analytics - all catalogs page for all catalogs. More information about this can be found here.
You can learn about Store locator further.